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Goals of DevComToday

Knowing how the communication process works can help practitioners develop strategies...



Communication practitioners are particularly encouraged to focus their efforts and skills to find the most effective way to communicate specific concerns or issues to the target audience.

I think that the first step to effectively communicate is to have knowledge on theories, concepts, norms and values that govern the communication process. This knowledge is vital to be able to discern the relevance of the issues being explored, the proposed solutions and how these can be effectively transmitted to the people concerned.  Knowing how the communication process works can facilitate communication practitioners to develop effective communication strategies that may provide the desired objectives and goals.

Second, knowledge on information sharing is also vital to communication practitioners. In the Information Age, sharing is the keyword that communication practitioners should learn to master. Sharing not only means allowing people in all parts of the world easy access to information but also allowing them to understand the importance of such available information. And, to be able to achieve this, information should be crafted and communicated in a simple and comprehensible way, which should apply to all types of content or information.

Broad concepts that are not digestible to the layman should be avoided, instead communicators should have the ability to craft information that is easily relatable to the layman’s everyday life. This is because if communicators aim to persuade people to adopt an idea or a behavior, then they should provide all the information needed to allow the target audience to comprehend its value and how it can really change their life.

Lastly, since the vision of communicators is to promote understanding and change in individuals, communicators should also acquire knowledge on the most effective communication platform to use to reflect this vision. It is always a ‘work in progress’. The advent of the Information and Communication Technologies (ICTs) has opened horizons for new and innovative ways of communicating, making information sharing and communication easier and more convenient, reaching a wider audience.

In this context, DevComToday aims to facilitate communication practitioners to have access to information that may help them  acquire the needed skills and knowledge in practicing their chosen profession. Communicators should learn to be creative but straightforward  and comprehensible to effectively relay the message to the intended audience. It takes passion to become effective communicators, but there’s also a lot to learn in this evolving field. A lot of knowledge and practice is needed too to thrive in this Information Age and be of help to people.

But, most of all, DevComToday would like to employ this virtual space to provide information on issues and concerns that  can help make a change in people’s viewpoints, behaviors and attitudes in life, change that may, in turn, empower them and improve their livelihood.







Keywords:  skills to become communicators, ICTs, information sharing, Information Age

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