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Showing posts from February, 2023

Learning the 4 Basic Types of Communication

Knowledge of the 4 basic types of communication can enable practitioners to effectively plan, develop, monitor and evaluate communication campaigns… Communication is ever present in our everyday life and when it occurs it is always one or a combination of the four basic types of communication. This is the reality that you, as development communication practitioners, must bear in mind whenever you are writing a verbal report on malnutrition to be disseminated among barangay officials or doing fieldwork among farmers in the rural areas. Knowledge of the types of communication can facilitate you in planning a communication campaign, its implementation and most of all, evaluation of how your  communication efforts are going. The four basic types of communication are the following: . Verbal communication - it happens when you talk to another individual or a group of people. With the onset of the information and communication technologies (ICTs) verbal communication denotes a much broader