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Showing posts from January, 2023

The 6 Basic Components of Communication

Knowledge of the six components of communication facilitates communicators in establishing important relationships… Knowledge of at least the six basic components of the communication process is a must for development communication practitioners who intend to create a communication plan for a campaign. This is because it allows you to establish important and consequential relationships between each component and thus create a strong framework for the conceptualization and implementation of the communication campaign. The 6 basic components of the communication process are the following: . Source - is the person who wishes to convey a message . It is the source who first encodes the message by selecting the appropriate string of words to be transmitted to the receiver. That string of words has a meaning for the source, who would like to convey it to the receiver. . Message - is the idea, information or thoughts that the source would like to convey to the receiver. The message is a