DevComToday

Knowledge of the 4 basic types of communication can enable practitioners to effectively plan, develop, monitor and evaluate communication campaigns… Communication is ever present in our everyday life and when it occurs it is always one or a combination of the four basic types of communication. This is the reality that you, as development communication practitioners, must bear in mind whenever you are writing a verbal report on malnutrition to be disseminated among barangay officials or doing fieldwork among farmers in the rural areas. Knowledge of the types of communication can facilitate you in planning a communication campaign, its implementation and most of all, evaluation of how your  communication efforts are going. The four basic types of communication are the following: . Verbal communication - it happens when you talk to another individual or a group of people. With the onset of the information and communication technologies (ICTs) verbal communication denotes a much broader

Knowledge of the six components of communication facilitates communicators in establishing important relationships… Knowledge of at least the six basic components of the communication process is a must for development communication practitioners who intend to create a communication plan for a campaign. This is because it allows you to establish important and consequential relationships between each component and thus create a strong framework for the conceptualization and implementation of the communication campaign. The 6 basic components of the communication process are the following: . Source - is the person who wishes to convey a message . It is the source who first encodes the message by selecting the appropriate string of words to be transmitted to the receiver. That string of words has a meaning for the source, who would like to convey it to the receiver. . Message - is the idea, information or thoughts that the source would like to convey to the receiver. The message is a