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SEO Copywriting Guidelines

SEO copywriting is a process that involves knowledgeable textual development of a web page to reach the first page of engine results…

Search Engine Optimization (SEO) copywriting is a process that involves knowledgeable textual development of a page of a website in an effort to make it reach the first page of search engine results. As development communicators who make use of websites, blogs or You Tube videos to transmit messages to your target audience, you need to have a good grasp of SEO to enhance the visibility of your message on the internet and, as a consequence, to boost and reach your communication goals.

The objective of SEO copywriting is not only to craft unique and compelling content but also to make use of keywords or keyword phrases that correctly describe the information or message to be transmitted to your target audience. Writing a copy that motivates or persuades the target audience to take action is also one of the most important elements of SEO copywriting.

Knowledge of SEO in development communication is vital because a development communication material is just like a product in advertising, a product that needs to be prepared and promoted in the most effective way and in the most effective media channel. And this can only be done by applying effective SEO techniques to drive search engine traffic to the websites, blogs or YouTube videos that contain that specific communication material.

8 SEO Copywriting Guidelines

1. Craft Unique and Engaging Content

Content is the most important element of a website. Content can decide the success or failure of whatever communication campaign you are undertaking. For this reason, the primary goal of SEO copywriting is to produce unique and persuading content that can engage your target audience and, as a consequence, can motivate them to take action.

Unique and persuading content can also attract naturally driven links from users who have found your web page a valuable help. Backlinks can drive more search engine traffic into your site and can impact positively your web page ranking. Generally, the more backlinks you get to your site, the more likely it will show up in the first page of search results.

2. Use Keywords Appropriately

It is imperative that your selected keywords or keyword phrases appear in specific parts of your written content to make search engines’ bots recognize its connotation. This means that you have to place the keyword in the article title, in the first and last paragraphs and all throughout the article.

Although many SEO experts recommend that the perfect keyword density is between 2%-5%, it is much more important to write naturally so as to produce a well structured copy that can engage your audience. Normally, if you write in a logical manner, then you will find out that the keyword density will be fine. Never force your keyword in your article just to meet a specific keyword density.

3. Create at Least 250 Word Article for Every Web Page

Search engines are programmed to consider credible pages that offer a thorough information for a given keyword. This means that a copy with less than 250 words is deemed not sufficient enough to offer a complete clarification or description for such a keyword. Of course, the longer is your article, the more search engines will love it.

4. Make Use of Effective Headers for Every Page

Make use of effective headers for every page on your website. Headers are much more interesting and can encourage your target readers to continue reading. For instance, write “Our Values and Philosophy” instead of employing the overly used “About Us” title. Headers must always include your keyword and should be surrounded by header tags in the HTML language.

5. Create Sub-Headings to Divide a Long Article

Remember that writing for the Internet is different from writing an essay or a book. Surfers can easily get discouraged if they see a long article before their eyes. For this reason, it is essential to help your readers by creating sub-headings to divide a long article. Another advantage of sub-headings consists in facilitating search engines to scan your content.

6. Employ Synonyms and Plurals

In order to make your copy applicable or appropriate to various search queries, it is imperative to employ synonyms and the plural form of keywords in your copy. This process can generate search engine traffic for both the plural and singular form as well as for the synonyms of your selected keyword.

7. Utilize Internal Links

An internal link is a link from a page on your website to another page on your website. This is an effective and helpful way to motivate and persuade target readers to explore and have a look on important pages of your site. It is also important to use appropriate keywords in the anchor text of links when linking to another page.

8. Include Useful External Links

An external link is a link to a page outside your own website. This means that if you link to a Facebook or a You Tube page, this is considered an external link. External links that are relevant to your content are well considered by search engines. Nevertheless, bear in mind to link only to trustworthy websites. Linking to non-authoritative websites can have an adverse effect to your webpage ranking.

As a conclusion, the foremost goal of SEO copywriting is to provide succinct and convincing information to encourage the target audience to continue reading and, as a result, to take action. Communication development practitioners who intend to create a website, blog or a YouTube channel to reach their target audience need to have knowledge of SEO copywriting to increase their web visibility and, thus, reach their communication goals.

Related Posts:

. Importance of Editing in Written Communication
. How to Become an Effective Science Communicator
. Trends and Possibilities in Science Communication


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