Communication is more than an exchange of information between individuals, development communication practitioners should also bear in mind the Latin connotation of the word… The word “communication” is one of the most important word in the development communication sphere. As development communication practitioners who are tasked to communicate information to the target audience in the most effective way possible. you should have the appropriate knowledge of all the connotations of this word. This is because it is vital in organizing every aspect of whatever type of communication campaign you have in mind. But what is, exactly, the definition of communication? Communication came from the Latin word “communicare ” meaning “to share” or “to be in relation with”. “Communicare” is a derivative of the word “commune” (“cum” = common or of the community and “munies” = office, appointment or task, responsibility) which means “someone who takes responsibility for the community”. The Latin