Online newspapers are the popular expressions of the evolving media landscape... The media is considered an important ally in development communication . Development communication strategies such as information-dissemination by means of media outlets such as online newspapers are effective in raising public awareness on purposive actions towards development. Awareness on development projects and initiatives is needed to provide people the appropriate knowledge in order to participate and, thus, to contribute in the success of development projects and goals . Over the last two decades, with the onset of the information and communication technologies (ICTs) and the popularity of the internet, the media landscape has been radically transformed and has expand its reach, paving the way for innovative and more engaging media outlets and communication tools. Online newspapers are popular expressions of the evolving media landscape. Since internet-based information