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Showing posts from October, 2021

How to Become an Effective Science Communicator

  Science writing aims to communicate information based on scientific evidence. And, as such, this information should be the main focus of the content... For many decades, development communication practitioners have acted as ‘alternative’ science communicators’ to foster change among people, to promote political and economic change and to encourage civic action.  For this reason,  development communication practitioners have the need to learn and master science writing to communicate research results, innovations and new technologies to promote change to the target audience.  Science writing is diverse from other types of writing such as creative writing, journalism, copywriting and even personal communication and the likes. For example, the main objective of creative writing is to describe a story focusing on the narrative craft and character development, using a succession of words to enrich the development of the story. Science writing, on the other hand, aims to communicate inf