Culture and social interaction are important factors on how people construct reality... The study of communication has always been a dynamic process. Over the years, various ideas, perspectives and frameworks have been developed and introduced to maximize its potentials and to adapt itself to the evolving global society. The mainstream view is that culture and social interaction via verbal and non-verbal communication are influential factors on how people construct knowledge and reality. This blog explores the theories that show the driving forces that link together culture and communication. 1. The Symbolic Interaction Perspective The Symbolic Interaction Perspective, also known as symbolic interactionism, is an important framework that came from the sociological theory. This is based on the assumption that symbolic meanings that people develop and (depend upon) are the end-results of the process of social interaction. It was George Herbert Mead (1863-1931)