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One of the objectives of  science communication i s to make specific, jargon-laden information produced by scientists into content that non scientists can easily grasp and comprehend... One of the objectives of science communication i s to make specific, jargon-laden information produced by scientists into content that non scientists can easily grasp and comprehend. Currently, science communication or, in particular, science writing  requires a working knowledge of diverse skills, from journalism to communication, to multimedia and literary arts (Science Writing, 2017) .  With the onset of the information and communication technologies, the structure of the public communication system has been transformed, leading to the emerging trend on the part of audiences to prefer and turn to the online media to satisfy their information needs (Peters, 2013).  As technical and financial limitations to address the public directly online have largely vanished, more science organizations and in

Communication is imperative in influencing and modifying harmful ideas and notions of life that can impede certain groups of people to develop its full potentials.... Ever since, I have always been a conformist.  I’m that type of person who always conforms to the usual practices, opinions and beliefs inherent to the culture in which I belong. This is due to my desire to be recognized as a normal person and to be accepted as one by friends, acquaintances, colleagues and loved ones.  For this reason, I have always make it a point to take no risk in going beyond (in thoughts and in actions) the defined and traditionally accepted norms.   However,  I have now realized the importance of the “ critical method ” or the “philosophy of praxis” in addressing the diverse challenges that afflict the human life.  I have discovered that critical awareness should be a collective activity that involves not only intellectuals but also in concurrence with the political and social structures of