Skip to main content

Impacts of ICTs in Radio Broadcasting

 Radio broadcasting has rapidly evolved, but it continues to uphold its primary purpose to inform and to entertain listeners...

vintage, technology, music

The radio has long been considered a valuable and functional instrument in reaching people living in remote areas of the world.  This is because radios are cheap to buy, easy to manage and very portable.  You can, in fact, listen to a radio wherever you are, at home while cooking, washing dishes or ironing clothes. You can listen to a radio outdoors,  while driving a car or even while running for an errand.

Challenges related to the use of radio are real and concrete.  The choice of suitable airing time and the difficulty for broadcasters to focus the listener’s attention to what is being discussed in a radio program are concerns that could determine the program’s success or failure.   Nevertheless,  in spite of these challenges,  the radio can provide listeners useful information about current events,  political,  health and social concerns, issues of collective interest, educational opportunities, and even farming practices or modern soil fertilizers.  

How ICTs Are Changing  Radio Broadcasting

With the onset of the Information and Communication Technologies (ICTs), radio broadcasting has rapidly evolved.  Radio broadcasting is changing nature while it continues to uphold its primary purpose to inform and to entertain listeners.  The use of computer technology has improved the efficacy of all the processes involved in radio broadcasting. 

If turntables and tape recorders were used as the primary source of music from the earliest years of radio broadcasting, with the advent of ICT it’s now the computer technology  that is dominating every device that is employed in a radio station.  The hard drive of computers has basically replaced the turntables and are slowly replacing the use of CD players for music selection.  Additionally,   modern electronic audio consoles  equipped with equalizers and compressors permit a smooth and seamless programming flow. 

The global advances in ICTs have also led to the exponential increase in the development of
devices, applications and software programs.  As a result, this has produced even more chances for enhancement in information dissemination, particularly in the remote and rural 
areas of the world.  

Radio in Development Communication

In the context of development communication, it is worth mentioning that tablets, mobile phones, the Internet, and modern hardware are now being employed along with the radio to address the usual challenges in promoting development projects.  Non-governmental organizations (NGOs) such as Farm Radio International and Developing Radio Partners are generating innovative ways and programs that permit ICT devices to enforce the use of radio especially in the disadvantaged areas, where the use of radio remains to be the primary source of information. 

In participatory radio campaigns, for example, listeners are being offered a variety of ICT packages such as weekly SMS alerts sent to phones thirty minutes prior to broadcast time, the possibility to call programs or to be called back in order to ask questions or to discuss specific concerns, and the chance for multiple experts to provide their opinion in one single session.  These practices are considered vital in the success of a development program and in modifying behavioral practices that may, in turn, lead to improved livelihood for the people in disadvantaged communities.

As a conclusion, with modern ICT infrastructures and devices,  development communication practitioners are being offered a wide range of  possibility to continue using radio broadcasting in promoting development programs that can achieve the desired objectives.  This is because the usual challenges involved in radio broadcasting are now being successfully solved by using devices that decades ago were inexistent. Now, it has become easier and faster to contact, talk to and discuss with listeners, and to let them feel an active participant in a radio program, thanks to the advances in ICT. 


. Hughes, H. (2002)  "Radio Broadcasting, Technology of." Encyclopedia of Communication and Information. Ed. Jorge Reina Schement. Vol. 3. New York: Macmillan Reference USA, 2002. 827-831. Gale Virtual Reference Library. Available at:  

. New and Improved Radio Life.  (Online article)  Available at


  1. check this kind of article and I found your article which is related to my interest.Argentina Radio Type Approval Genuinely it is good and instructive information. Thankful to you for sharing an article like this.

    1. Yes, radio is the still the most effective medium to reach areas which are still deficient in ICT infrstructures. Radio is convenient, portable, and can be shared by everyone in the community. Good luck to your website.


Post a Comment

Popular posts from this blog

Importance of Communication Models in Communication for Development

Communication models and approaches facilitate the work of practitioners... Communication models are conceptual models used to explain and describe the human communication . Communication models, approaches and theories are the foundation around which development communication practitioners build ideas on how to effectively transmit the message they would like to convey to the target audience. Communication models and approaches facilitate the work of practitioners because they provide ideas on how individuals react to different types of communication stimulus, the possible consequences that may result when participants in a communication process employ a communication style or shift to another communication style. In addition, communication models and approaches provide practitioners an idea on how to obtain engagement, collaboration and participation from the target audience in order to achieve communication goals. Communication models, approaches and theories are v

Definition and Assumptions of the Uses and Gratification Theory

The uses and gratification theory marked a perspective shift in the study of mass communication... Framed by Elihu Katz, Jay Blumler, and Michael Gurevitch in the 1970’s, the uses and gratification theory marked a perspective shift in the study of mass communication by turning its attention away from media sources and message and how they affect the audience [1].  Blumler and Katz’s uses and gratification theory considers, instead, the audience not a passive but an active player in their  media choices, and that these choices depend largely on media users’ apparent needs, wishes or motives [2], and that audiences are thereby formed based on their similarities of wishes, needs and motives.   E lihu Katz [3] first introduced the uses and gratification perspective when he came up with the idea that individuals make use of media to their advantage.   This perspective surfaced in the 1970’s when Blumler and Gurevitch persisted in expanding the idea.   Blumler and Katz

Concept of Cultural Hegemony According to Antonio Gramsci

When Antonio Gramsci talks about hegemony, he refers to the hegemony of a specific “dominant social group or groups” over the whole society.. . It was the Italian Marxist philosopher  Antonio Gramsci  who introduced the concept of “cultural hegemony”. In the  Selections from the Prison Notebooks  (1999), Gramsci argued that power is based on the presence of two elements: force and consensus.  If force triumphs over consensus, dominion is obtained.  On the other hand, if consensus prevails, hegemony exists. Thus, for Gramsci, hegemony is grounded essentially on consensus.  And this consensus is achieved by means of persuasion.   Persuasion  in all its forms is thereby used to convince that a specific political or cultural idea is better than the others or is “the only way” to view the world.  It is noteworthy to emphasize that   hegemony,  for Gramsci, is the hegemony of a specific “dominant social group or groups” over the whole society, applied  through the various st