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Showing posts from 2020

Trends and Possibilities in Science Communication

One of the objectives of  science communication i s to make specific, jargon-laden information produced by scientists into content that non scientists can easily grasp and comprehend... One of the objectives of science communication i s to make specific, jargon-laden information produced by scientists into content that non scientists can easily grasp and comprehend. Currently, science communication or, in particular, science writing  requires a working knowledge of diverse skills, from journalism to communication, to multimedia and literary arts (Science Writing, 2017) .  With the onset of the information and communication technologies, the structure of the public communication system has been transformed, leading to the emerging trend on the part of audiences to prefer and turn to the online media to satisfy their information needs (Peters, 2013).  As technical and financial limitations to address the public directly online have largely vanished, more science organizations and in

The Material Force for Empowerment

Communication is imperative in influencing and modifying harmful ideas and notions of life that can impede certain groups of people to develop its full potentials.... Ever since, I have always been a conformist.  I’m that type of person who always conforms to the usual practices, opinions and beliefs inherent to the culture in which I belong. This is due to my desire to be recognized as a normal person and to be accepted as one by friends, acquaintances, colleagues and loved ones.  For this reason, I have always make it a point to take no risk in going beyond (in thoughts and in actions) the defined and traditionally accepted norms.   However,  I have now realized the importance of the “ critical method ” or the “philosophy of praxis” in addressing the diverse challenges that afflict the human life.  I have discovered that critical awareness should be a collective activity that involves not only intellectuals but also in concurrence with the political and social structures of

Reliability of Information Retrieved from the Internet

The internet has become a powerful platform to access information, but this sea of information available to all  has some disadvantages in terms of reliability. Some decades ago, when I was studying Communication Arts at the Philippine Women’s University , I remember that doing research was always a problem for me. At that time, research means spending at least half a day in the library of the PWU, in search for books, magazines and other related materials needed for my topic. It was always a big question mark whether I could find the literature needed to develop my topic. This was because the available  books at that time at the PWU were limited. And when this happens, my only option was to go to the Philippine National Library located in the vicinities of Luneta park to continue with my research. Going to the Philippine National Library was even more problematic because it was very far from the place where I was residing.  From Las Pinas, Metro Manila,  I had to spend at l

Impacts of ICTs in Radio Broadcasting

 Radio broadcasting has rapidly evolved, but it continues  to uphold its primary purpose to inform and to entertain listeners... The  radio  has long been considered a valuable and functional instrument in reaching people living in remote areas of the world.  This is because radios are cheap to buy, easy to manage and very portable.  You can, in fact, listen to a radio wherever you are, at home while cooking, washing dishes or ironing clothes. You can listen to a radio outdoors,  while driving a car or even while running for an errand. Challenges related to the use of radio are real and concrete.  The choice of suitable airing time and the difficulty for broadcasters to focus the listener’s attention to what is being discussed in a radio program are concerns that could determine the program’s success or failure.   Nevertheless,  in spite of these challenges,  the radio can provide listeners useful information about current events,  political,  health and social concerns,