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How Lay-out and Packaging Affect the Readability of Print Materials

Layout and packaging of print materials can reflect the culture and society in which the materials are produced...



After news articles are written and edited and necessary visuals are prepared, development communicators are tasked to choose the appropriate layout and packaging to make print materials stand out.  Layout is what brings the written and visual elements together. Layout is the way all the elements such as texts, graphics, photos or illustrations are arranged in print materials to serve a particular purpose.

. A well organized layout  can make reading much easier.

Layout is vital in any type of print materials because it determines its utility to the target readers. It is not enough that a specific document is well-written. An eye-catcher type of layout can attract the attention of readers and may entice them to read the document.  Layout makes print materials stand from all the rest. An organized and well-conceived layout can make reading much easier. For this reason, layout designers have always made it a point to search for creative ways to present a page, documents or any type of print materials to their target readers. All print publications use layout in the final steps of the production process.

. Packaging is the total “look” of the document.

Packaging, on the other hand, is the total “look” of the document once it has been laid out. This includes the layout, type of paper and ink used, cover and binding. A commodity, especially a commercial one, will be bought by target readers if it can prove its utility. This also applies with printed materials. For example, if a newspaper does not attract buyers, then it will likely to fold up over time. So, aside from crafting a good and readable content, focus should also be given to the presentation of an attractive and well-organized material.

The layout and packaging of print materials may also reflect the culture and the society in which the materials are produced. As culture and practices slowly change and evolve, the layout and packaging of materials change too in order to meet the needs of target readers.  Nowadays, advancements in technology have radically transformed the look and feel of print materials.  

As a conclusion, development communicators should also bear in mind to select the appropriate type of layout and packaging of print materials to catch the attention of the target audience,  make reading easier for them, and to facilitate message transmission. 



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