Skip to main content

How Lay-out and Packaging Affect the Readability of Print Materials

Layout and packaging of print materials can reflect the culture and society in which the materials are produced...



After news articles are written and edited and necessary visuals are prepared, development communicators are tasked to choose the appropriate layout and packaging to make print materials stand out.  Layout is what brings the written and visual elements together. Layout is the way all the elements such as texts, graphics, photos or illustrations are arranged in print materials to serve a particular purpose.

. A well organized layout  can make reading much easier.

Layout is vital in any type of print materials because it determines its utility to the target readers. It is not enough that a specific document is well-written. An eye-catcher type of layout can attract the attention of readers and may entice them to read the document.  Layout makes print materials stand from all the rest. An organized and well-conceived layout can make reading much easier. For this reason, layout designers have always made it a point to search for creative ways to present a page, documents or any type of print materials to their target readers. All print publications use layout in the final steps of the production process.

. Packaging is the total “look” of the document.

Packaging, on the other hand, is the total “look” of the document once it has been laid out. This includes the layout, type of paper and ink used, cover and binding. A commodity, especially a commercial one, will be bought by target readers if it can prove its utility. This also applies with printed materials. For example, if a newspaper does not attract buyers, then it will likely to fold up over time. So, aside from crafting a good and readable content, focus should also be given to the presentation of an attractive and well-organized material.

The layout and packaging of print materials may also reflect the culture and the society in which the materials are produced. As culture and practices slowly change and evolve, the layout and packaging of materials change too in order to meet the needs of target readers.  Nowadays, advancements in technology have radically transformed the look and feel of print materials.  

As a conclusion, development communicators should also bear in mind to select the appropriate type of layout and packaging of print materials to catch the attention of the target audience,  make reading easier for them, and to facilitate message transmission. 



Comments

Popular posts from this blog

Importance of Communication Models in Communication for Development

Communication models and approaches facilitate the work of practitioners... Communication models are conceptual models used to explain and describe the human communication . Communication models, approaches and theories are the foundation around which development communication practitioners build ideas on how to effectively transmit the message they would like to convey to the target audience. Communication models and approaches facilitate the work of practitioners because they provide ideas on how individuals react to different types of communication stimulus, the possible consequences that may result when participants in a communication process employ a communication style or shift to another communication style. In addition, communication models and approaches provide practitioners an idea on how to obtain engagement, collaboration and participation from the target audience in order to achieve communication goals. Communication models, approaches and theories are v

Definition and Assumptions of the Uses and Gratification Theory

The uses and gratification theory marked a perspective shift in the study of mass communication... Framed by Elihu Katz, Jay Blumler, and Michael Gurevitch in the 1970’s, the uses and gratification theory marked a perspective shift in the study of mass communication by turning its attention away from media sources and message and how they affect the audience [1].  Blumler and Katz’s uses and gratification theory considers, instead, the audience not a passive but an active player in their  media choices, and that these choices depend largely on media users’ apparent needs, wishes or motives [2], and that audiences are thereby formed based on their similarities of wishes, needs and motives.   E lihu Katz [3] first introduced the uses and gratification perspective when he came up with the idea that individuals make use of media to their advantage.   This perspective surfaced in the 1970’s when Blumler and Gurevitch persisted in expanding the idea.   Blumler and Katz

Concept of Cultural Hegemony According to Antonio Gramsci

When Antonio Gramsci talks about hegemony, he refers to the hegemony of a specific “dominant social group or groups” over the whole society.. . It was the Italian Marxist philosopher  Antonio Gramsci  who introduced the concept of “cultural hegemony”. In the  Selections from the Prison Notebooks  (1999), Gramsci argued that power is based on the presence of two elements: force and consensus.  If force triumphs over consensus, dominion is obtained.  On the other hand, if consensus prevails, hegemony exists. Thus, for Gramsci, hegemony is grounded essentially on consensus.  And this consensus is achieved by means of persuasion.   Persuasion  in all its forms is thereby used to convince that a specific political or cultural idea is better than the others or is “the only way” to view the world.  It is noteworthy to emphasize that   hegemony,  for Gramsci, is the hegemony of a specific “dominant social group or groups” over the whole society, applied  through the various st