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Showing posts from 2019

MDGs: The Philippines and the Factors that Affect Development

The Philippines has made important advances in achieving some of the MDGs, but figures reveal that there is a widespread income and growth inequality... The  Millennium Development Goals  (MDGs) are the United Nations’  (UN) established and specified targets to reduce extreme poverty (and its numerous facets) in the world. These time-bound targets, adopted in year 2000 by the UN member states,  also focus on promoting gender equality, education, social inclusion and environmental sustainability in the pursuit for development. About sixty economic and social indicators were provided to monitor and guide nations in the development process. Fifteen years after its implementation, notable advances have been made. It has been reported that:          the number of people in extreme poverty dropped by about 130 million,           the average overall income rose by approximately 21%,           child mortality rates declined from 103 deaths per 1000 live births a year to 88,

Role of the Internet in Development Communication

The Internet is swiftly advancing to the developing countries, bringing connectivity to individuals and groups... Development communication strategies s uch as  information dissemination and communication for cognitive, affective and behavioral change  provide people the knowledge needed to understand and, thus, contribute in the realization of common objectives ( Ongkiko & Flor, 2003). Development communication may be a form of what Gramsci (1999) considered as realizing effective approaches for particular goals, identifying the interests involved and stimulating the passions of individuals towards a particular action.  Informed participation among all sectors of the society on purposive actions to boost development lies on their level of awareness and understanding. This implies that the state, public and private institutions should work in a more collaborative mode to constantly search for effective communication tools and strategies to empower the populace with

How Media Control and Ownership Affect Mainstream Media

Mergers and media conglomerates are the by-products of globalization. ..   There are some places in the world wherein large corporations are both owners of media stations and other companies with diverse interest.  The idea of influential corporations that own media stations is not that awful if transparency and rigor are observed in all the decisions that involve the media management.  However, most of the time,  large and powerful concentrations of ownership may influence how mainstream media operate.  But what are some of the disadvantages of  mergers  and  media conglomerates? . Media Outlet and Corporate Interests A reality that    may present an adverse influence with regards to media control is when media establishments survive only on advertising fees.    This may lead to the media outlet being affected by corporate interests.    A company that employs  the specific media outlet for  advertising  its products may tend to receive a diverse treatment from

How ICTs Can Help the Agricultural Sector in the Philippines

Currently, agriculture in the Philippines is a neglected sector in terms of research,   investments and development... Almost two decades after Dr. Alexander G. Flor wrote the paper titled  The Proactive Society  for the DEV COM Quarterly and    that on  The Future of Communication Educators in the Information Society  for the Philippine Association of Communication Education (PACE) conference in 1983, significant changes have occurred in the Philippines.    These changes have shaped the productivity of both the agriculture and the services sector of the economy.    This critique aims to explore the current scenario and how the Information and Communication Technologies (ICTs) have become the driving force in the expansion of the services sector of the Philippine economy. The Decline in the Philippine Agricultural Sector The Philippines was once an important agricultural country.  In the period between the 70s and the 90s, the Philippines was considered a model

Importance of Communication Models in Communication for Development

Communication models and approaches facilitate the work of practitioners... Communication models are conceptual models used to explain and describe the human communication . Communication models, approaches and theories are the foundation around which development communication practitioners build ideas on how to effectively transmit the message they would like to convey to the target audience. Communication models and approaches facilitate the work of practitioners because they provide ideas on how individuals react to different types of communication stimulus, the possible consequences that may result when participants in a communication process employ a communication style or shift to another communication style. In addition, communication models and approaches provide practitioners an idea on how to obtain engagement, collaboration and participation from the target audience in order to achieve communication goals. Communication models, approaches and theories are v

The Communication for Development (C4D) Approach in Developing Countries

The C4D involves understanding the context in which people live... The Communication for Development (C4D) model aims to deal with the imperative problem of  lack of participation of the poor in their own development. The C4D involves comprehending  the  culture and beliefs that shape the life of people, their values and immediate surroundings. The C4D approach also involves engaging communities and its members as they identify problems, propose solutions and participate in undertaking development projects that may improve their life and the community as a whole [1]. In most developing countries, this lack of participation is mainly due to a combination of factors, one of which is the inadequate flow of information on problems that affect the poor. Lack of information, caused by inadequate Information and Communication Technologies (ICTs) infrastructures specially in remote areas of developing countries, which may lead to lack of capacity and chance to express the people and