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How Lay-out and Packaging Affect the Readability of Print Materials

Layout and packaging of print materials can reflect the culture and society in which the materials are produced... After news articles are written and edited and necessary visuals are prepared, development communicators are tasked to choose the appropriate layout and packaging to make print materials stand out.  Layout is what brings the written and visual elements together. Layout is the way all the elements such as texts, graphics, photos or illustrations are arranged in print materials to serve a particular purpose. . A well organized layout  can make reading much easier. Layout is vital in any type of print materials because it determines its utility to the target readers. It is not enough that a specific document is well-written. An eye-catcher type of layout can attract the attention of readers and may entice them to read the document.  Layout makes print materials stand from all the rest. An organized and well-conceived layout can make reading much easier. For this reason, la
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How to Become an Effective Science Communicator

  Science writing aims to communicate information based on scientific evidence. And, as such, this information should be the main focus of the content... For many decades, development communication practitioners have acted as ‘alternative’ science communicators’ to foster change among people, to promote political and economic change and to encourage civic action.  For this reason,  development communication practitioners have the need to learn and master science writing to communicate research results, innovations and new technologies to promote change to the target audience.  Science writing is diverse from other types of writing such as creative writing, journalism, copywriting and even personal communication and the likes. For example, the main objective of creative writing is to describe a story focusing on the narrative craft and character development, using a succession of words to enrich the development of the story. Science writing, on the other hand, aims to communicate inf

Relationship Between Culture and Communication

Culture is formed, continuously modified, shared and learned via the communication process.. . Culture and communication  are directly intertwined. Their relationship is a very complicated one. This is because culture is formed by means of communication and communication practices are formed and maintained by means of culture. Human interaction takes place via the communication process and this also facilitates the creation, maintenance and sharing of beliefs, practices, rules, norms, roles and other cultural patterns. When  people interact  with each other, in groups or in organizations, they use verbal and non verbal types of communication to understand each other and to understand the context in which they live. As a result of this human interaction, culture is formed. So, in a way or another, we can say that culture is the "natural outcome" of human interaction and communication. Without communication and channels of communication, it would not be feasible to mai

Difference Between Hypertext and Hypermedia

Hypertext is text visible on the computer screen or any sort of electronic device while hypermedia evolved as an extension of the hypertext and multimedia... Hypertext Hypertext  is a term coined by Ted Nelson around 1965. Hypertext is text visible on the computer screen or any sort of electronic device. It is the first thing that users usually see and can immediately access.  Hypertext gathers together information in the form of nodes, which are then associated together by means of links. Hypertext pages are commonly interconnected via hyperlinks that are easily activated by means of a mouse click or by just touching the screen. Hypermedia  evolved as an extension of the hypertext and multimedia. It is based on the concept of hypertext that involves nodes and links in the structuring of information in the whole application.  As a non-linear multimedia content, hypermedia allows end-users to go through the entire multimedia application by facilitating access in an associativ

Definition and Uses of Multimedia Content

Nowadays, multimedia may denote a synergy of content forms... The term  "multimedia"  was first introduced by singer and artist Bob Goldstein to promote the opening of his show called "Lightworks at L'Oursin" on July 1966 at Southampton, Long Island. Since then, the term and context of multimedia has taken on various meanings, including presentations that consist of multi-projector slide shows, timed to an audio track.  Nowadays, multimedia can be defined as the synergy of  content forms  such as texts, audio, animation, video and others: a combination of different forms of content into a single presentation and is delivered electronically. Multimedia differs a lot from media that utilizes only basic computer displays like static content, wherein texts are only displayed, or the traditional printed material such as newspapers or books.   Types of Multimedia   Linear - content that is displayed without any navigational or interactive functions like a