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Relationship Between Culture and Communication

Culture is formed, continuously modified, shared and learned via the communication process.. . Culture and communication  are directly intertwined. Their relationship is a very complicated one. This is because culture is formed by means of communication and communication practices are formed and maintained by means of culture. Human interaction takes place via the communication process and this also facilitates the creation, maintenance and sharing of beliefs, practices, rules, norms, roles and other cultural patterns. When  people interact  with each other, in groups or in organizations, they use verbal and non verbal types of communication to understand each other and to understand the context in which they live. As a result of this human interaction, culture is formed. So, in a way or another, we can say that culture is the "natural outcome" of human interaction and communication. Without communication and channels of communication, it would not be feasible to mai
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Difference Between Hypertext and Hypermedia

Hypertext is text visible on the computer screen or any sort of electronic device while hypermedia evolved as an extension of the hypertext and multimedia... Hypertext Hypertext  is a term coined by Ted Nelson around 1965. Hypertext is text visible on the computer screen or any sort of electronic device. It is the first thing that users usually see and can immediately access.  Hypertext gathers together information in the form of nodes, which are then associated together by means of links. Hypertext pages are commonly interconnected via hyperlinks that are easily activated by means of a mouse click or by just touching the screen. Hypermedia  evolved as an extension of the hypertext and multimedia. It is based on the concept of hypertext that involves nodes and links in the structuring of information in the whole application.  As a non-linear multimedia content, hypermedia allows end-users to go through the entire multimedia application by facilitating access in an associativ

Definition and Uses of Multimedia Content

Nowadays, multimedia may denote a synergy of content forms... The term  "multimedia"  was first introduced by singer and artist Bob Goldstein to promote the opening of his show called "Lightworks at L'Oursin" on July 1966 at Southampton, Long Island. Since then, the term and context of multimedia has taken on various meanings, including presentations that consist of multi-projector slide shows, timed to an audio track.  Nowadays, multimedia can be defined as the synergy of  content forms  such as texts, audio, animation, video and others: a combination of different forms of content into a single presentation and is delivered electronically. Multimedia differs a lot from media that utilizes only basic computer displays like static content, wherein texts are only displayed, or the traditional printed material such as newspapers or books.   Types of Multimedia   Linear - content that is displayed without any navigational or interactive functions like a

How to Produce a Radio Magazine

A radio magazine program features a variety of topics and forms but it can also focus on a specific topic for a particular type of audience...   A radio magazine program features a variety of topics and formats. However, while the term may imply a mixture, this does not necessarily mean that a radio magazine may contain a mixture of topics, but can also focus on a particular topic or area.  A radio magazine i s often designed to cater to a specific audience. It is usually aired as a regular series, daily, weekly or several times a week. Lots of developmental programs have a magazine format. Types of Magazine Programs: . Variety Magazine - this is a type that deals with unrelated topics. For example a 30 minute program may tackle topics such as nutrition, environmental protection, farming techniques or child care. . News Magazine - this is a type that contains news items organized in different forms such as interviews, feature, trivia, dramatization, etc.  . Special Audience Magazine

Construction of Reality Theories

Culture and social interaction are important factors on how people construct reality... The study of communication has always been a dynamic process. Over the years, various ideas, perspectives and frameworks have been developed and introduced to maximize its potentials and to adapt itself to the evolving global society. The mainstream view is that culture and social interaction via verbal and non-verbal communication are influential factors on how people construct knowledge and reality. This blog explores the theories that show the driving forces that link together culture and communication.  1.  The Symbolic Interaction Perspective The Symbolic Interaction Perspective, also known as symbolic interactionism,    is an important framework that came from the sociological theory. This is based on the assumption that symbolic meanings that people develop and (depend upon)    are the end-results of the process of social interaction. It was George Herbert Mead (1863-1931)